In part 1 of this two part interview with Neeraj Arora, head of business for WhatsApp, we spoke about telecom operator deals, how business development for WhatsApp is going to change this year, carrier deals post WhatsApp Voice, and WhatsApp's plans to hire in India. In part 2, he discusses ideas for monetization for WhatsApp via integration of services, the Facebook deal, and why he joined WhatsApp: MediaNama: Look at what WeChat has: they're trying to integrate games and commerce solutions. People are already using WhatsApp for commerce, like ordering services. Do you see integration of services, and premium accounts? Arora: Our philosophy has been very clear from day 1: Anything that clutters the experience is not going to be done. No games, no gimmicks, no ads. With Facebook or without Facebook, that was always the plan. We've always been intrigued by how small businesses have been using WhatsApp. That's a discussion we've had, but we don't have a plan for it. Anything that adds to the utility of WhatsApp, we're happy doing. Anything that takes away from the experience, we don't want to do. Nothing should come in the way of you messaging your friends and family. If you're promoting games, to us, is a bad idea. (In comparison) My Uber is coming and I get a message on WhatsApp, that's a utility. Those kind of ideas, I'm open to, but I don't have a product timeline for it. We think about it all the time, but the challenge there…
Part 2: WhatsApp’s Business Head Neeraj Arora on Integration Of Services, The Facebook Deal & Why He Joined Whatsapp
- Indian crypto exchanges plan to collect identity details for crypto transfers to private wallets: Report June 3, 2023
- Jugalbandi, A Chatbot for Rural India by Microsoft and EkStep: What to Know and Think About? June 3, 2023
- Hopeful to See Action Against E-Pharmacies Selling Medicines Online Without Licenses: Pharmacy Body Writes to States and UTs June 3, 2023
- Meta to give advertisers more control using AI and content filters June 2, 2023
- Transparency Report: Here’s all Facebook, Instagram, Twitter and Google had to say about user complaints in April June 2, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...