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Vodafone ties up with Disney India for games service; It’s time for operators to think bigger

Vodafone India has tied-up with Disney India to launch a subscription service called Vodafone Games and Apps for its subscribers using devices that run on Android, Java, Symbian and Blackberry. As part of the deal, Disney India will provide games from its catalog such as Where's My Water?, Where's My Mickey?, Where's My Perry?, Toy Story : Smash It!, Brave and Chennai Express to Vodafone subscribers. It will also offer Disney's utility apps including Mickey Planner, Donald Photo booth and Goofy Weather among others. To subscribe you can either visit live.vodafone.in/games or SMS GAMES to 111. Subscription fee ranges from Rs 20-150 (depending on the duration?) and an option to get access to the latest games by paying Rs 50. The store will also offer À la carte option and subscribers will be able to download and try the app twice before buying it. When we checked the store, we could only find games by EA, which are distributed by DisneyUTV. There was no subscription option and each game was priced at Rs 50. DisneyUTV also used to distribute games made by Gameloft, but that deal seems to be over now that Gameloft has started distributing its games in India directly. Games as a service: This is not the first such effort by a telco to distribute games as a service with subscription fee in India. Just earlier this month, Gameloft had entered into a similar deal with Idea to offer Java and Android games through its mobile website as…

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I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

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