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“We Are Moving Out Of Data, Moving Into Internet” – Uninor CEO On Its Facebook & Whatsapp Deal

In a statement announcing a deal with Facebook and Whatsapp, Morten Karlsen Sorby, the nominated CEO of Uninor, has said that the company is changing the way it is approaching selling data services to customers: "We are moving out of data and moving in to Internet. Internet is the way in which customers consume data and our approach will be to make that usage the cheapest among all operators," adding that "Selling Internet as rupees per MB is like selling air or train tickets as rupees per kilometre. What customers do with Internet is to use it for services like Facebook or Whatsapp. Our plan is to make these services the cheapest on Uninor. For us, internet will always be about affordability and relevance, Sorby added. Yesterday, Uninor announced plans to offer Facebook at Rs 0.5 per hour and Rs.…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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