Rajiv Vaidya

Online video streaming service Spuul has appointed Rajiv Vaidya as the CEO of its Indian operations.

Vaidya will be taking over from the existing CEO Prakash Ramchandani, who is assuming the responsibility of Chief Content Officer and is relocating to Spuul’s Singapore headquarters. Ramchandani will also be responsible for overseeing the company’s international marketing initiatives.

Prior to this appointment, Vaidya was serving as the Head of Business development – Asia Pacific region of Hughes Network. Before that, he was heading the company’s sales and marketing division for the Americas region. Vaidya also has a significant agency experience, having worked in DDB Mudra and led Triton BDDP in India. The company says Vaidya’s appointment will help improve its ad sales and branding.

On the other hand, Ramchandani had joined Spuul as India CEO in December 2010 and was involved in setting up the company’s Indian subsidiary office. Prior to this, he was serving as the marketing head of WIN Corporation’s now-defunct pay TV service SelecTV. Ramchandani has also had stints at Zee Network, Sony Entertainment Television and Ambience D’Arcy.

Last month, Spuul had extended its offline sync feature to iOS, after launching it on Android in October 2013. It had also tied up with Boku for carrier billing and had introduced an cheaper ad-supported tier in November 2013.

On the content front, it had inked a deal with Disney UTV to offer 11 movie titles from UTV Motion pictures to all Spuul subscribers in India, Pakistan and Sri Lanka earlier this year. In the past month, it has also strengthened its TV shows catalogue by adding new shows like Star Plus’s Satyamev Jayate Season 2 and Mad In India. The company has a tie-up with Star TV India to stream select Star Plus shows 30 minutes after their TV broadcast in India.

The company competes with Times Internet’s BoxTV, Reliance Group’s BigFlix, Eros International’s Eros Now, Hungama Movies and Google’s YouTube.

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