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Updated: Sony LIV inks distribution deal with BoxTV; Experience needs to improve

Updated below Multi Screen Media's video on demand service Sony LIV has inked a distribution deal with Times Internet's video on demand BoxTV to offer its video content to BoxTV users globally, reports IndianTelevision.com. As part of the deal, BoxTV will be getting access to television content from MSM's TV channels like Sony Entertainment Television India (SET India) and SAB TV and web-only videos like Quickisodes and Short crunch. The company claims that users will be able to access over 18 years of Sony's content across various genres like drama, comedy and thriller among others. The deal period or the terms of the deal were not disclosed. This is probably BoxTV's first deal pertaining to fresh TV content. Prior to this, it offered content from classic TV shows like Naya Nukkad and Dekh Bhai Dekh among others and International shows like Lost, Grey’s Anatomy, Hannah Montana, Desperate Housewives and Scrubs. It had also added National Geographic content last August. In comparison, YouTube has tie-ups with majority of the popular television channels in India to offer full-length episodes (with an exception of Star TV India channels which only offers previews on their respective YouTube channels). Even, Sony offers its TV content on YouTube through dedicated YouTube channels for SET India and SAB TV, although we've noticed the episodes are usually a day late. Zee's Ditto TV also has tie-ups with Sony and IndiaCast for 19 television channels while Spuul has tie-ups with Star TV India for Star Plus content & IndiaCast for Colors, MTV India and ETV content. Lesser Controls & Poorer Video experience When we checked, we noticed that the site currently offers…

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