Social media marketing and analytics company Salorix has shut down its operations, the company CEO Santanu Bhattacharya has confirmed to The Economic Times, without giving any explicitly reason for this. The company apparently shutdown in May 2013. The report cites sources to say the company shut down following a disagreement between the founder and investors over an acquisition offer from Google. The investors were keen on the acquisition offer while Bhattacharya was not impressed with it. On being contacted by Medianama, one of Salorix investors Nexus Venture Partners declined to comment on this development. We are yet to hear back from Salorix and Inventus Capital Partners. Strangely, a TechCrunch report from last week had also suggested that Salorix had acquisition talks with Facebook in October 2013, which eventually failed and Facebook ended up hiring Bhattacharya earlier this year. However, the Inventus Capital Partners Managing Partner Kanwal Rekhi has refuted this in the report's comments section saying "it is factually wrong on almost all counts". Salorix had earlier raised $3.5 million in Series A funding from Inventus Capital Partners and Nexus Venture Partners in November 2011 and it was planning to use this investment to improve its technology development efforts and expand its existing solution sets. Launched in 2009, Salorix provided a social media engagement platform for brands called Amplfy which scans and ranks real-time social conversations to identify key topics and influencers across various industries. It then allowed brands to track and engage with influencers whenever they talk about the brand directly or indirectly. Salorix's clientele included brands like Nielsen, LinkedIn, Levi Strauss, Microsoft and others. Other players in this…
- Fraudsters impersonate founders of WebEngage, CleverTap and MediaNama on WhatsApp, Emails February 3, 2023
- MediaNama Daily: It’s anonymous, but is it? February 3, 2023
- Why is India’s I&B ministry not convinced with its telecom regulator’s proposal for digital convergence? February 2, 2023
- Budget 2023: Investing In Foreign Stocks Becomes More Expensive, 20% Tax For Individuals February 2, 2023
- Video: Briefing Call on Impact Of Google’s Changes To Android And Play Store February 2, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...