Rajesh Kamat has been appointed the COO of CA Media, the Asian investment arm of The Chernin Group, LLC (TCG), and will be relocating to Singapore starting April 2014. Kamat, who is the CEO of CA Media in India, will report to Paul Aiello, CA Media Group’s Hong Kong-based CEO, and identify and manage investments for CA Media in Asia. Kamat will continue to oversee CA Media operations in India: Vivek Raicha will continue to be Head of India Investments, and Rishi Negi will remain Head of India Investee Operations.
CA Media investments include TV production house Endemol India, niche music and events business Only Much Louder and let’s-try-not-failing-at-this-yet-again (read this and this) graphic novel business Graphic India. CA Media has also set up a business in India: an online influencer network called FLUENCE, led by former Dhingana exec Ashish Joshi, which is a business that essentially feeds into CA Media’s other businesses by linking it with celebrities. According to a note from CA Media, since the investment, Endemol has “transformed itself from being principally a non-scripted television content production company to one that is producing content across multiple screens including TV, films and digital.” There is some overlap here with OML, which is also producing content for the web along with comedy group All India Bakhchod.
Kamat was previously the COO of Viacom18 Group and CEO of COLORS, and was involved in the formation of distribution JV Sun18. Prior to joining Viacom18, Kamat was Managing Director of Endemol India, where he set up the Endemol operations in India, before which he had spent close to five years at Star India, where he held key positions across various functions including business planning, media buying & planning, commercial, international business and licensing & merchandising portfolios.