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Update: Quartz launching India edition in June in collaboration with Scroll.in

quartzUpdate: Atlantic Media’s mobile-first digital publication Quartz has announced that it will launch an Indian edition in June,  with GE as the sponsor the company announced on its blog. It will collaborate with Scroll.in’s team of reporters and editors to produce India-specific content. It will feature business, markets, and technology news and analysis, along with the content produced by Quartz’s journalists globally. Readers in India will be able to access the region-specific version of Quartz via qz.com. Quartz India content will also be available to readers outside the region through the Quartz India view. More than 40% of Quartz’s readers are from outside the US, a level that has been consistent since its launch in September 2012.

Earlier (Mar 19): Mobile-first digital publication Quartz will be launching an India edition around the general election in April or May, reports CapitalNewYork. The site’s parent company, Atlantic Media, is expected to announce the project this week.

A Quartz spokesperson has confirmed its India plans to the publication but declined to disclose any specific details on this.The report says it will consist of larger, India-specific features and will have a dedicated team of reporters, but it’s not clear on why Quartz is launching a separate India site instead of expanding its India coverage at qz.com.

It’s also not clear how many reporters it is hiring for this edition or who will be heading it. The group is also yet to decide on a new name for the new property. We have contacted Quartz seeking clarifications on its India launch plans and will update the post as soon as we hear back from them.

Most of the international publications that have launched Indian editions have done so in association with median companies here. While BGR launched Indian edition with Mail.com-Zee Group joint venture, IGN, Gizmodo India, Lifehacker India, MenXP, Pursuitist,  Business Insider and AskMen launched Indian editions in association with Times Internet.

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Huffington Post is also set to launch an India edition in May this year, but it’s not clear which media organisation it has tied-up for the same. That said, it is worth noting that The New York Times had launched India Ink and ZDNet launched its India edition, on their own. It is not clear if Quartz is taking the partner route or launching on its own, but its plans to hire dedicated journalists indicates the latter.


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