justrechargeitOnline recharge service JustRechargeIt has tied-up with bus ticket booking service AbhiBus to offer bus tickets booking for over 1,500 operators and 15,000 routes. The service is similar to the one offered by its competitor in the recharge space, Paytm, which launched bus booking service in 2012.

JustRechargeIt gives you a list of buses using information such as the city you’re travelling to, from where and the date of your journey. There seems to be no option to book a round trip as of now, and there also doesn’t seem to be any major differentiation in the service offered by JustRechargeIt in comparison to Paytm; the way it works, JustRechargeIt customers now have one more way to get coupons and AbhiBus will get more people to use its service, who might otherwise use services like redBus or Travelyaari. It is not clear why other couponing services such as Freerecharge.in,  MobiKwik and  Rechargeitnow, haven’t added bus ticket bookings yet.

JustRechargeIt had raised an undisclosed amount of funding from Ladderup Finance Limited in 2012. A consortium of investors also took part in the funding round. It provides mobile, Data Card and DTH recharges through Internet and Mobile channels. The website claims to offer 80+ payment options to pay for the recharges which includes all types of Credit Cards, Debit Cards, 40+ NetBanking options, Cash Cards and mobile payments. The website offers multi-lingual interface including support for Indian languages – Hindi, Gujarati, Marathi, Bengali, Punjabi, Malayalam, Telugu, Tamil, and Kannada.

Hyderabad-based Abhibus was planning to raise Rs 56 crore in the form private equity last year and it powers the backend of 110 operators and five state transport corporations. It also powers backend for bus fleet owners, vehicle tracking companies and e-ticketing systems for the online travel agencies, such as Make My Trip, Goibibo and Yatra.

Competition: There are plenty of players in the bus ticket booking market, with Naspers-owned redBus being the biggest of the lot. Cleartrip had also partnered redBus and Travelyaari to offer a bus ticketing service, while Make My Trip, Goibibo and Yatra have tied-up with AbhiBus. iXiGO had also launched a bus ticketing Android app, but it’s not clear whom they have tied-up with for the same. The Government of India had launched BusIndia.com as India’s first integrated national transport portal on October 31, 2013 through what appears to be a Public-Private Partnership (PPP) with Radiant Info Systems. Then there is TicketGoose, which raised Rs 18 crore from US-based venture capital firm Indventure last year.