Jagran Prakashan’s education website has recently launched a new initiative called AskJosh, allowing students to interact with its experts via the mobile messaging app WhatsApp.

The service currently supports various MBA entrance exams like CAT, MAT, CMAT, SNAP, XAT & other state level entrance exams and the company plans to shortly roll out support for other competitive exams like Banking, Civil Services, SSC and CBSE School Exams among others.

How It works? As per a note from the company, one has save the number 8800339545 to their phonebooks and send a message “Add Me” along with the name of their preferred competitive exam via WhatsApp. For instance, a student preparing for MBA exam, has to message “Add Me – MBA” to the above number via WhatsApp, followed by his questions. JagranJosh claims the answers will be delivered in real-time and users will also start getting relevant notifications on this.

However, the service didn’t work for us at the time of writing this article. For the first query, we got a reply promoting JagranJosh’s MBA site while we are yet to receive a response for the second query.

JagranJosh WhatsApp

Integration of Services On WhatsApp

While this seems to be a company-led initiative rather than a WhatsApp-driven one, it will be interesting to see whether (and how) WhatsApp will integrate such services in the future. There is an opportunity here for WhatsApp to roll out premium branded accounts for these type of initiatives.

Remember that WhatsApp business head Neeraj Arora had earlier told Medianama they are always open to ideas which adds to the utility of WhatsApp.  “It’s something that saves cost for SMBs in the end. They don’t need to have so many call centers, and it’s a great option for them (small and medium businesses)”.

What the company will not be doing though is integrating games and commerce solutions like its competitors WeChat and LINE. Arora had said there’s always a danger of misuse from third-party users if they’re given permission to message a user. “We hate that shit. We would rather not rush into it, and make sure we build a system that is totally clean and no spam, and then opt-in and then think of monetizing it, because if you’re involving a business entity, they can pay for it” More on that here.