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getitBazaar launches deals section in association with 99Labels

getit_dealClassifieds business GetIt’s e-commerce website getitBazaar has tied-up with 99labels to set up a deals section on the website, to offer discounts on electronics and fashion accessories.

The site has listed deals on about 23 items ranging from mobile phone covers to shoes as of now, with a validity of 5-12 days. Discounts offered range from 18% for lingerie to 60% for shoes and the deals on electronics seem unimpressive compared to what bigger e-commerce sites have.

GetIt says that it is currently reaching out to its network of sellers across India for deals on excess stock, new products, sampling etc. It says that it will only list product deals and will not carry deals on services that are restricted only to a city. Almost every major e-commerce site has a deal section, with Amazon being the latest to add it.

getitBazaar was launched in October in collaboration with Shopify with the objective of getting Indian SMEs online. It had set up a facility of let people place orders via a phone call earlier this year. The company had said then, that there were more than 4,500 stores live on the service. getIt also manages the order fulfillment process including logistics, payment collection and customer care for an order-processing fee.

It’s not clear what exactly 99labels is contributing in this tie-up or what it will gain in the long run from such an association, but it says it “has a lot of experience in the space of online deals and is very excited in partnering with getitBazaar and bringing forth fantastic deals”. GetIt owns the platform, it has the merchants and it takes care of the fulfillment, while 99labels provides its “experience”.

99Labels started off in 2010 as an invitation only shopping site before opening up registrations later on. The site offered merchandise for women, men and kids from luxury brands across various categories like apparel, shoes, accessories, watches, jewellery, fragrance among others. Info Edge, the company that runs Naukri, 99acres and Jeevansathi, had written off its entire Rs 29.3 crore investment in 99Labels in March last year without publicly stating any reason.

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