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Funding Roundup: Kapsica, Unspun, iKure, Fin, Vinculum & Others

Kapsica Logo

Pune-based online advertising company Kapsica has raised an undisclosed amount of angel funding from Compulink Systems co-founder & CEO Vishwas Mahajan and Pyxis Systems founder & president Sunil Nikhar, reports TechCircle. The company will be using the investment raised to improve its delivery capabilities, develop its technology and expand its sales presence.

Founded in September 2011 by Shrikanth K, Kapsica started by providing AdWords management service to clients and over the years, has expanded to offer other paid ad management services to brands. These include search ads (Google, Yahoo, Bing), display ads (Google Display Network, Microsoft Content Network and Yahoo! Advertising), Google product listing ads, re-marketing, mobile ads, paid social ads and lead generation among others. However, its primary focus is still Google Adwords.

It makes money by charging a target-based fee along with a fixed base fee to clients. It also claims to offer a low flat fee model for startups and SMEs with less than Rs 2.5 lakh of monthly ad spend.

The company has clients like Healthkart, Futurebazaar, Zivame, Saholic, FreeCharge, Purplle, VioletBag, HolidayIQ and others. Going forward, it plans to add more specialist services in a bid to become an end-to-end digital marketing agency.


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Unspun logo

Bangalore-based marketing consulting firm Unspun Marketing group has raised Rs 1.5 crore investment from a group of four individual angels in return for 22% stake in the company, thereby valuing the firm at around Rs 6.8 crore, reports TechCircle. Unspun will be using the money to expand their operations to other Indian cities.

Unspun allows brands and startups to conduct research-led marketing campaigns in order to validate their business decisions. It claims to have 22 clients as of now, which includes the likes of Tookitaki, Mobstac, Playgroundonline, Solutions Infiniti, IndianStage.in and Chargebee among others.



Tennis player Mahesh Bhupathi’s sports focused e-commerce venture Sports365.in has secured undisclosed amount of investment from Powerhouse Ventures, reports Bar & Bench.

Launched in May 2012, Sports365.in provides merchandise for various sports like Tennis, Badminton, Squash, Table Tennis, Cricket, Football, Basketball, Swimming, Golf, Cycling, Boxing and others. These include sports equipment, accessories, apparel and footwear. The focus however seems to be on racquet-based sports like Tennis, Badminton and Squash. (More on Sports365 here).


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Securens Logo

Mumbai-based Securens Systems is raising $6 million investment from existing investor Mayfield Fund, reports The Times of India citing sources aware of the development. The company had earlier raised $4 million from Mayfield about an year and a half ago.

Securens provides monitored intrusion alarm solutions for banks, ATMs, retail outlets, homes, hotels, warehouses and high value asset showrooms like jewelry shops, mobile stores and watch shops. Its solution comprises of IP-based alarm systems which are integrated to CCTVs. This system is then connected with 24×7 onsite surveillance systems. Its clients include ICICI Bank, Axis Bank and State Bank of India among others.


iKure Logo

Rural healthcare provider iKure Techsoft Pvt Ltd has secured Rs 70 lakh seed investment from the Japanese impact investment firm ARUN LLC, Mumbai Angels and angel investors from the Intellecap Impact Investment Network, reports StartupCentral.

It had earlier raised investment from IIM Ahmedabad’s Centre for Innovation Incubation & Entrepreneurship (CIIE) and Village Capital in October 2013 and had secured an undisclosed amount of angel investment from Sony Entertainment Television co-founder Jayesh Parekh and Nandan Maluste, who led the investment as part of Intellecap Impact Investment Network (I-cube-N) in February 2013

iKure had also received grant funding from Indian government’s Micro, Small & Medium Enterprises in 2011 and seed funding from West Bengal Electronics Industry Development Corporation Limited (WEBEL) in August 2010 in the form of soft loan & equity.

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Founded in 2009, iKure offers primary health care facilities in rural areas by setting up Rural Health Centers (RHCs) with a team of MBBS doctors, pharmacists and health officers. It claims to have opened 13 RHCs as of now, some of which are in Jadavpur, Surul and Dwaronda in West Bengal.

It also offers medical products like WHIMS (wireless health incident monitoring system) which allows medically trained health workers to send patient data to a hospital or a clinic-based doctor for diagnosis & medical advice and TekNDent, a patient management software for dentists.


Fin Smart Ring

Kochi-based RHL Vision which is developing the bluetooth smart ring Fin has raised a total $202,547 funding from the crowdfunding platform Indiegogo. This is more than double of its initial $100,000 funding goal, which the company had crossed last month. Interestingly, RHL Vision founder and CEO Rohildev N has also told The Times Of India that they are closing a $1 million investment in about a month.

Fin lets users control their smartphone, TV, car stereo or any other connected device through gestures on their palm. It uses sensors that can uniquely identify each part of your hand to achieve this. The was being offered for $99 as part of its fundraiser campaign and will be priced at $120 when it’s commercially launched. The first shipments of the ring are expected in September this year. (More on how Fin works here)


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Vinculum Logo

IT products and services company Vinculum Solutions has secured undisclosed amount of investment in Series B funding from IvyCap Ventures and existing investor Accel Partners, reports TechCircle. The company plans to use the investment to enter new markets like the United States and expand their sales team.

Vinculum currently offers products like Vin eRetail (a SaaS based multi channel e-commerce suite comprising of merchandising, store inventory management, order fulfillment, warehousing including reverse logistics, CRM and BI), Vin Stores (a store operations management suite comprising of solutions for store inventory management, workforce management, queue busting solutions, price checker, stock take and receiving solutions and point of sale solutions among others) and Vin MDM (Master Data Management).

Besides this, it offers business consulting services and product implementation & software customisation services to clients.


DataRPM Logo

Bangalore and US-based big data analytics firm DataRPM has raised $5.1 million investment led by InterWest Partners with participation from CIT GAP Funds. It will be using this funds to strengthen its global market strategy and expand its research operations in Bangalore. The company had previously raised $800,000 seed funding from CIT GAP Funds.

DataRPM provides a business intelligence platform which uses a natural language query answering and search-based interface to analyze and visualize data present in corporate databases, Hadoop and other big data platforms, files, applications, and data warehouses among others. It uses dynamic and automatic data modelling. The platform is available in three forms – on the cloud, on premises and embeddable form in SaaS/ISV (independent software vendor) applications.

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It has partners like fusionSPAN, 20twenty Strategic Consulting, Spectrum Technologies and others and claims to serve more than 30 enterprise clients in the United States.

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