Pune-based online advertising company Kapsica has raised an undisclosed amount of angel funding from Compulink Systems co-founder & CEO Vishwas Mahajan and Pyxis Systems founder & president Sunil Nikhar, reports TechCircle. The company will be using the investment raised to improve its delivery capabilities, develop its technology and expand its sales presence. Founded in September 2011 by Shrikanth K, Kapsica started by providing AdWords management service to clients and over the years, has expanded to offer other paid ad management services to brands. These include search ads (Google, Yahoo, Bing), display ads (Google Display Network, Microsoft Content Network and Yahoo! Advertising), Google product listing ads, re-marketing, mobile ads, paid social ads and lead generation among others. However, its primary focus is still Google Adwords. It makes money by charging a target-based fee along with a fixed base fee to clients. It also claims to offer a low flat fee model for startups and SMEs with less than Rs 2.5 lakh of monthly ad spend. The company has clients like Healthkart, Futurebazaar, Zivame, Saholic, FreeCharge, Purplle, VioletBag, HolidayIQ and others. Going forward, it plans to add more specialist services in a bid to become an end-to-end digital marketing agency. *** Bangalore-based marketing consulting firm Unspun Marketing group has raised Rs 1.5 crore investment from a group of four individual angels in return for 22% stake in the company, thereby valuing the firm at around Rs 6.8 crore, reports TechCircle. Unspun will be using the money to expand their operations to other Indian cities. Unspun allows brands and startups to conduct research-led marketing campaigns in order to validate…
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