Pune-based online advertising company Kapsica has raised an undisclosed amount of angel funding from Compulink Systems co-founder & CEO Vishwas Mahajan and Pyxis Systems founder & president Sunil Nikhar, reports TechCircle. The company will be using the investment raised to improve its delivery capabilities, develop its technology and expand its sales presence. Founded in September 2011 by Shrikanth K, Kapsica started by providing AdWords management service to clients and over the years, has expanded to offer other paid ad management services to brands. These include search ads (Google, Yahoo, Bing), display ads (Google Display Network, Microsoft Content Network and Yahoo! Advertising), Google product listing ads, re-marketing, mobile ads, paid social ads and lead generation among others. However, its primary focus is still Google Adwords. It makes money by charging a target-based fee along with a fixed base fee to clients. It also claims to offer a low flat fee model for startups…
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