wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart will soon let sellers advertise on its site

flipkartFlipkart is planning to launch an advertising program that sellers can use to promote its products on the e-commerce website, reports NextBigWhat. Flipkart has confirmed this development to Medianama.

This ad program can help Flipkart create an alternate source of revenue for the website, while increasing the amount of time sellers might spend on Flipkart. It is not clear what model Flipkart will use for the program, but it is worth noting that it already displays ads on the product description pages. It had opened up its logistics service eKart to third-party sellers last month and with advertising it will have one more offering for sellers on its website.

 

Implementation: As of now, these are promotions being run by Flipkart on the homepage that uses Google DoubleClick for delivering the images. We however spotted an ‘ads‘ page on the website where the company says that brands can use the advertising platform to increase product awareness among the relevant shoppers. The company says that it shows sponsored product placements and content relevant to its users, but does not share any personal information with the brands. It needs to be noted that the company has a treasure trove of information on its users and it’s not clear how the company plans to use this data to help advertisers on its website.

flipkart_ad

It also has a contact form that sellers on the e-commerce platform can use to start advertising on the website. It asks for your contact details, brands you’re associated with and your budget. It did not mention any minimum mandatory advertising spend. I filled the form and submitted, but received an email a couple of minutes later stating that the mail was not delivered to the group as I may not have permission to post messages to the group. Flipkart seems to be using Google Groups for this as of now.

Till now, Flipkart has raised a total $541 million from five rounds, which includes a reported $150 million funding in August 2012, $20 million in June 2011, $10 million in June 2010 and $1 million in 2009. It competes against Amazon, Snapdeal and eBay among several others in India.

Advertisement. Scroll to continue reading.

Competition: In India, eBay lets sellers posts ads on homepage and on category pages based on keywords at a CPM of Rs 100-150. It also offers interactive gutter ads, for a minimum guaranteed spend of Rs 5 lakh a day. Flipkart’s competitor Amazon offers multiple ad formats for advertisers in the US. It offers display ads next to product description and also allows marketers to offer promotions to people from a specific area for a campaign being run on Amazon.

Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ