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Digest: Wishberg, Jabong, KoolSkool, Airtel, Ezeego1, DoT & graphic novels

Wishberg LogoMumbai-based social wishlist site Wishberg.com is now working on a mobile app experience around Twitter hashtags. You can tweets with #Wishberg hashtag and if your Twitter account is associated with the Wishberg profile, the tweet will show up automatically.

That being the case, not all tweets with the hashtag will show up on Wishberg.com
– RTs, replies or any conversations with #Wishberg are skipped.
– Images (pic.twitter.com) tagged with #Wishberg will be included as images for respective wish.
– Third-Party URLs that are marked with #Wishberg are skipped.
– Only one Twitter account can be connected to your Wishberg profile.
– In case you try to connect your Twitter account with a new Wishberg profile, your old account will be automatically deleted and wishes will be transferred to the new one.

JabongJabong shoppable Hangout

Jabong.com launched UK brand Dorothy Perkins in India at Lakmé Fashion Week Summer/Resort 2014 and also organised a Google+ Shoppable Hangout with the brand, live from the ramp.

Google Hangouts seem to be have became the latest fad as far as social media strategy is concerned for everyone, ranging from politicians to e-commerce websites. It is worth noting that Google has been a partner whenever a company decided to use the platform for promotional purpose, but it doesn’t look like the search giant was officially involved in the event organised by Jabong.

Online fashion store Myntra had earlier partnered Google India to host a Google+ Shoppable Hangout in January this year. It had roped in Bollywood star Hrithik Roshan to host the hangout, who in turn used the occasion to promote his lifestyle apparel and casual wear brand HRX, that was being sold exclusively by Myntra.

BookAdda Acquires KoolSkool

Bangalore-based BookAdda.com has acquired KoolSkool and integrated the services into the website. The terms of the deal were not disclosed.

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Apart from books for schools and competitive exams, KoolSkool also sells stationary and sports equipments. BookAdda had launched AcadZone to offer course books and books for various competitive exams in 2012. BookAdda also had a section on its website for buying and selling used books, but it seems to have been merged into a new Facebook app the company has launched Bookshelf. It allows readers to share the books they are reading and their recommendations, apart from exchanging or selling these books to their friends.

Delhi University gets a shortcode

Department of Telecommunications has allotted (pdf) the shortcode 155215 to Delhi University for running helpline services. It will be a metered service and will offer unrestricted accessibility. Till now short codes were mostly used for SMS based services, do check out this list of list of short codes in India we made back in 2008. DoT had recently asked telcos to submit a list of operating short codes and had also asked them to submit updated details of short codes on the 1st of April and October every year.

AirtelAirtel hikes broadband rates

Airtel has increased the minimum speed it offers to 512 Kbps from 256 Kbps in line with TRAI regulation reclassifying broadband connections to a minimum speed of 512 Kbps. As a result, the company also hiked the rates for few of its cheaper plans by up to 40%. The plan that used to cost Rs 250 has gone up by 40% and will now cost Rs 349, but the hikes are much lower at higher tiers; for example, the Rs 850 has been hiked by only 12% and will cost Rs 949 from April.

Airtel is second biggest player in wired broadband category in India in December 2013 according to TRAI. It has a marketshare of 10%, but its number of  connections has reduced to 1.39 million from 1.44 million quarter-on-quarter.


ezeego1Ezeego1 sets up stores in Gurgaon

Online travel portal, Ezeego1.com has launched a new franchise store at Gurgaon, reports The Economic Times. With the launch, Ezeego1 will have a combined strength of 18 franchisees in India. They had recently opened two new offline stores in Gujarat and Meerut.

The company entered the offline segment by setting up its first ever franchisee store in Surat, Gujarat in 2012. The store provided travel related services like bookings of flight tickets, hotel accommodation, car rentals, holiday packages, rail, cruise, bus, sightseeing, visa and Insurance to customers who are still not Internet savvy and prefer booking tickets from a retail outlet. The company had then said that it plans to establish offline presence and distribution network across all cities in India, following the hybrid offline+online sales model similar to Via.com and Yatra.com.

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Launched in 2006, Ezeego1.com is a travel portal which offers a travel related marketplace where various suppliers, travel agents, and travel partners distribute, promote and sell their travel products including Flights, Hotels, Holidays, Bus & Train Tickets, Car Rentals, Cruises, Visa & Forex services to online customers.

Interactive app based on army graphic novel

Sixth graphic novel in a series about Indian military heroes and martyrs, Never Give In: 2Lt Arun Khetarpal, was released recently by the Indian army. It also announced that an interactive version of the comic will be released for iOS and Android very soon. Samir Jain of Bodha Guru Learning Pvt Ltd showcased a demo of the interactive app during the comic launch.

Going by a demo of its interactive books platform it looks like the animations are triggered by tapping on objects in the comic. This seems to be part of an initiative by the Indian defence services to reach out to the youth and increase the number of youngsters who want to sign up for the defense forces. India Air Force had earlier floated a tender to develop an air combat game that will showcase its planes and get youngsters interested in joining it. According to the tender, the game was to be developed for Android and iOS with multiplayer support and social media integration.

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