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Digest: Sam Pitroda, Ozone Media, Amazon & others

Prime Minister’s advisor on innovation Sam Pitroda was said that the UPA government “messed up” and took some wrong decisions, including on Vodafone, reports The Economic Times. He said that the government’s decision to retrospectively tax Vodafone spooked the global investor community, which saw it as an example of inconsistent policy. He also blamed the government for not having the political will to push through legislations.

These are bold statements and it needs to be noted that he made them while speaking at a function organised by the Congress. The question however is, can the next government (no matter who comes to power) fix what has been done and build on the good policies to improve the investor environment in India? Rupee had crashed against the Dollar last year, but it has recovered substantially in 2014.

ozonemediaOzone Media sets up US office

Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. It has set up a product and technology team there to explore new arenas in digital technologies, so that the company looks to enter its next phase of growth.

It had recently moved beyond the ‘ad network’ space by launching a dynamic creative optimization product (DCO) called ‘Adadyn’. The company’s founder Kiran Gopinath had told Medianama then that the the company scaled down operations in India after facing issues with cash flow. It had also tied-up with Facebook last year to offer ad inventory to its advertisers in India. It had also entered the mobile advertising space, by tying-up Times Internet as their exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications.

Ozone Media lists clients such as HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and Citibank, on its website. It also claims to have a large number of network websites that it partners in a revenue sharing model.

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Amazon LogoAmazon India launches sports vertical

Amazon India has launched a sports and fitness vertical on its website with products from Slazenger, Yonex, Cosco, SG, Puma, Coleman, Adidas, Stag and Wilson among others.

It has also created curated lists for exercise & fitness, camping & hiking, cycling, cricket, swimming and badminton under the vertical. There are also activity based curated lists such as get fit, tee it up, get outdoors and gear up

After the launch of this vertical, the e-commerce site has over 15 million products across 20 product categories. Amazon India has been quickly adding verticals since it launched here in June 2013. It recently added handbags & luggage section and a video games section before that.

Apart from adding new verticals, it has also been trying to improve logistics services. It has launched a pilot program to test in-store pick up service in association with BPCL at Mumbai and Delhi earlier this month. It had also launched a pilot project to test India Post’s cash on delivery model in December last year.


GOQii LogoGOQii pre-order exclusively on Snapdeal

Vishal Gondal’s newly launched fitness tracking solution GOQii, that comes with a year’s subscription for consultation with fitness coaches, is now available for pre-order exclusively on Snapdeal. The device comes free with the service that costs Rs 5,999 for six months and Rs 9,999 for 12 months. The device itself, is available in three colors (passion red, power black, red-black) and two sizes. The device will start shipping in April, though the company has not specified the exact date yet.

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The company is backed by angel investors like Google’s Amit Singhal, Dell’s Kanwaljit Bombra, Bollywood actress Madhuri Dixit-Nene and her husband Dr.Shriram Nene, Indix’s Sanjay Parthasarthy and Microsoft’s Taher Khorakiwala and Vijay Vashee among others.

It looks like exclusives are the must have thing for e-commerce companies now. Flipkart had launched Moto G exclusively in India and earlier this month started an exclusive pre-order for Moto X.

Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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