wordpress blog stats
Connect with us

Hi, what are you looking for?

Condé Nast launches Vogue India and GQ India on Flipboard

Condé Nast has launched Vogue India, GQ India and Condé Nast Traveller India on Flipboard, possibly becoming the first major Indian publication to take to the magazine app.

The company had previously launched Vogue India on app stores via Magzter last year, but the readership was limited by a subscription system. By launching on Flipboard, the company could be expanding ways to monetize its content.

Do note that Condé Nast India’s parent company had launched full screen ads on Flipboard in 2011. The Indian editions of the publishing house doesn’t have any ads yet, but it is possible that the company will adopt a similar strategy in India too. On an average Condé Nast  seems to be posting one or two stories on the service for each of its publication.


Speaking to Afaqs, Condé Nast India director for digital Marc-Oliver Hausen said that it has created customised feeds for Flipboard by adding high quality images and extending the amount of content available on its magazine and website. Most of the selected stories seemed to be lists with full screen images. These stories are also readable on its website.

Other publishers that have launched their editions on Flipboard includes The New York Times, Lonely Planet, Oprah, Fast Company, Vanity Fair, The Telegraph, The Guardian, Esquire and Forbes among others. The content provided by these partners gets branded layouts and the chances of this content being exposed to new users are also higher.

Flipboard had announced at the beginning of this month that it was purchasing a competing service Zite, that was owned by CNN, for $60 million. The company also announced that it was entering in a partnership with CNN for news content.

The reading app had raised $50 million last year from Rizvi Traverse Management, Goldman Sachs, Insight Venture Partners, Index Ventures and Kleiner Perkins Caufield and Byers. It claimed to receive more than 7 billion pages every month, and supposedly has more than 3 million unique magazines on Flipboard.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...


Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...


Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...


Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ