Online jewellery store BlueStone has raised $10 million investment led by Kalaari Capital with participation from existing investors like Accel Partners and Saama Capital, reports The Times Of India. The company plans to use this investment for its marketing and brand-building initiatives. Prior to this, BlueStone had raised $5 million from Accel Partners and Portea Medical CEO Meena Ganesh in January 2012. BlueStone was founded by Vidya Nataraj, previously of Landmark Ltd and former Chakpak.com CEO Gaurav Kushwaha in mid 2011. It's worth noting that Nataraj is married to Ganesh Narayan, Joint MD of the jewellery business C. Krishniah Chetty & Sons, which is currently undergoing a restructuring as per a family settlement. A TOI report says this was due to differences over the business's future growth plans and both the families (Narayan & his uncle Vinod Hayagriv's families) had conflicting views on the start of…
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