Ahead of the 2014 general elections starting next month, commerce and industry minister Anand Sharma has said he is in favor of allowing 100% FDI in the e-commerce sector, in an interview with The Indian Express. Sharma mentions that they are looking to relax the existing FDI guidelines in the business-to-consumer (B2C) e-commerce segment and are currently awaiting the approval of Election Commission. This approval is necessary since the commission has already announced the election schedule, following which the model code of conduct has come into effect. This prohibits the existing government from making any policy decisions which might tilt the polls in their favor. Remember that the Government had earlier approved a 51% FDI in multi-brand retail in September 2012, however it had later clarified that the policy does not extend to e-commerce, which led to several companies opting for a dual company route (Eg: Flipkart…
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