Amazon India has launched a pilot program to test in-store pick up service in association with BPCL at Mumbai and Delhi , reports Trak.in. The e-commerce giant told BGR that the service will be expanded to other cities depending on the feedback it receives. Shoppers in Delhi and Mumbai can now pick up their Amazon purchases from six of BPCL’s In & Out stores and four stores intehse cities respectively.It has 23 outlets around Delhi and eight stores in Mumbai, but the in-store pick up service is only available in six stores in Delhi and four stores in Mumbai. Overall, BPCL had 320 such stores in 100 cities across India in 2011 and has tie-ups with Western Union, Cafe Coffee Day and E-charge for mobile and DTH recharges at these stores. The option to select In & Out Store is available during the checkout process and you can search for the closest stores using address, pin code or by using landmark. It also lets you select the desired store from a map interface, not very different from the one used by real-estate websites. You can then click on 'Dispatch to this address' on the closet store from the list. It is worth noting that the in-store pick up service is only available for products that are 'Fulfilled by Amazon'. When I tried purchasing a USB drive shipped to one of these stores that did not use Amazon’s delivery service, I got the following message: "We're sorry. This item can't be delivered to your selected destination. You may either change the…
