wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Airtel to offer txtWeb’s SMS apps to its subscribers; Airtel-Etisalat Tie-up

Airtel Txtweb

Airtel has partnered with Intuit’s txtWeb to offer text-based apps for its subscribers, reports PTI.

The company says this store will allow Airtel subscribers to access information on various topics ranging from academic content, sports, breaking news, financial tools and games among others via SMS. The service will be available in three different packs – Re 1 for 2 days, Rs 7 for 15 days and Rs 15 per month. Alternatively, its available at 50 paise per SMS.

To start using the service, users can either send a text message ‘HELLO’ to 51115 to receive the list of SMS keywords or directly send a text with any specific keyword like @wiki, @email, @cri, @movies to get related information. The company claims to have more than 3,500 active ‘apps’ built by developers and businesses across India.

Its worth noting that txtWeb had earlier launched a developer marketplace in March 2012 through which it had essentially crowd-sourced building these SMS apps to developers in return for compensation. Besides this, it also offers a platform for developers to build and deploy their own apps.

Medianama Take: With the entire VAS ecosystem collapsing in the country due to clamping down on “false billing”, and involuntary subscription and a significant growth in mobile Internet usage in the country, we are a bit curious on how long will an SMS-based service be relevant to consumers and whether Intuit will eventually shift the focus of txtWeb from SMS to mobile Internet.

Advertisement. Scroll to continue reading.

It already has an Android app in place for this, although monetization will be tougher on the Internet than SMS, due to the free availability of better information. That being said, there’s now an effort to create walled gardens on the Internet as well.

Earlier in the year, co-founders of Innoz which offers somewhat a similar service to consumers, had also launched a Jelly-like Android app Quest in a bid to transition from SMS to Internet.


In unrelated news, Airtel has inked a network infrastructure deal with Etisalat, to setup a multi-service regional network infrastructure node in Etisalat’s SmartHub facility in Abu Dhabi.

Airtel says this deal will allow them to improve its region connectivity through Etisalat’s network and provide advanced data & wholesale services to its customers in Middle East and Africa. In return, this will enable Etisalat to reach out to business hubs in Africa and India. The deal period or the terms of the partnership were not disclosed.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ