wordpress blog stats
Connect with us

Hi, what are you looking for?

Airtel launches Pocket TV with live streaming for 150 channels

airtel_digitalTVBharti Airtel has launched a new service called Pocket TV that will allow its digital TV subscribers watch live content from over 150 channels for a monthly fee of Rs 60.

Update: The service seems to be powered by Digivive  and is currently available on Android, with an iOS version expected soon.

Earlier: Apart from offering live TV, the service will also let you watch earlier episodes on more than 13 channels, filter channels and videos by genre, go through a programing guide, and set favourite channels for easy access. The app also has a recommendation zone that lists top viewed, newly added and top rated content, apart from letting you set alarms for shows you want to watch.

The company already had an app for scheduling recording on its set top boxes, but it seems to be replaced by the new app.


Lost opportunity? Airtel has an opportunity here to offer a single data plan which includes subscription fee and unlimited streaming data for its mobile subscribers, in line with its new content-based approach. This could possibly provide them with an advantage over its competitors Tata Sky & Dish TV and also increase its mobile user base. However, the company has not done that yet. RCOM also an opportunity to launch such a service, but it’s not clear if the company is looking in that direction.

Advertisement. Scroll to continue reading.

The company’s India CEO and Joint managing director Gopal Vittal had said that they are trying to change the vocabulary away from megabytes and gigabytes into songs and videos with initiatives like the Re 1 Entertainment store launched in August last year.

Competition: Airtel’s competitors in DTH space, Tata Sky and Dish TV already has similar offerings in the market. Tata Sky had announced its plan to launch ‘Everywhere TV‘, a service with live channels and video-on-demand on mobile in October last year, at a rate of Rs 60 per month. Zee Group’s DTH business Dish TV had also announced DishMobile, in partnership with group company Ditto TV to offer Live TV, Movies, TV shows and video.


Apart from these services, it also competes against video streaming services such as Times Internet’s BoxTV, Multi Screen Media’s Sony LIV and Spuul.com. Most TV channels also upload their show on YouTube, but do not offer live streaming. That said, Sun TV had recently  inked agreements to offer content from on its television channel Sun TV on YouTube and iTunes globally on a pay-per-view basis. It is also worth noting that Sony LIV had signed a distribution deal with BoxTV to offer its video content to BoxTV users globally.

An earlier version of the post had incorrectly mentioned Digivive as a competitor.

Also read: It’s Time The Cable TV & DTH Industry Started Acting Digital

Advertisement. Scroll to continue reading.
Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ