Mobile ad exchange Vserv.mobi has created over 100 apps for 30 publishers in various languages, categories and for various operating systems in the last one year as part of an Appification program. It has made apps for publications in India and South East Asia run by The India Today Group, Vaartha, Pioneer Book Co, Rajasthan Patrika, Detikcom, Antara and Utusan among others till now. However, it is now planning to offer this option to publishers in Middle East and Latin America. It is an interesting approach for a company that essentially offers advertising tools for publishers, developers and advertisers: What's in it for Vserv? This way the company can ensure that these publishers will use its ad platform instead of the ones offered by its competitors, and is a means of also creating premium inventory to attract advertising. The fact that it build these apps for the publishers helps create a relationship with the publisher, and a longer term lock-in. For a publisher to move out, it would be a major decision to move on: that decision would involve both getting an app built, and figuring out monetization. Their inertia would help Vserv. What's in it for publishers? For traditional publishers, who might have dithered over making investments in developing apps, this takes care of both app development and monetization. As far as monetization is concerned Vserv has revenue sharing agreements with publishers, and possibly it doesn't look it is paid for developing these apps. Last November, Vserv had launched its…
Advertising
Ad exchange Vserv Built Apps for 30 publishers: India Today, Vaartha, Rajasthan Patrika, among others
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...