wordpress blog stats
Connect with us

Hi, what are you looking for?

Valyoo Considers Selling All Other Verticals To Focus On LensKart

Valyoo Technologies

Delhi-based e-commerce venture Valyoo Technologies is looking to sell three of its vertical-specific sites WatchKartBagsKart and JewelsKart and focus on its flagship online eyewear store LensKart, reports The Economic Times.

Valyoo Technologies co-founder Peyush Bansal has told the publication that they intend to be the number one eye-wear player in India, rather than being the number one player in bags and they will consider selling these sites if they find a good buyer.

This is apparently part of Valyoo’s plan to turn LensKart profitable by March 2015. Note that LensKart accounted for 50% of Valyoo’s revenues as of February 2013. Bansal told ET that LensKart is now generating an average 1,000 transactions a day with an average transaction value ranging between Rs 1,100 and Rs 1,200.

Valyoo had earlier taken a vertical specific approach, as opposed to choosing to launch a single site and grow horizontally. It was also planning to launch new sites focused on categories like health & beauty products, fashion & lifestyle among others by the end of 2012, but Valyoo dropped this plan in September 2012 to concentrate on the existing four sites.

That being said, WatchKart, BagsKart and JewelsKart faces severe competition from popular e-commerce sites like Flipkart, Amazon India, Myntra and Snapdeal which offers similar products, thereby making it tougher for these portals to gain significant market share in the country.

Advertisement. Scroll to continue reading.

On the other hand, LensKart faces less competition and also seems to have gained a significant share in the online eyewear segment. Therefore, it would make sense for Valyoo to shift all its resources to LensKart in a bid to make it the top player in the online eyewear segment.

This could also increase the probability for investors seeing a value in Valyoo, whenever it plans to raise further investment. As an investor, who would you bet on? A top player in a niche category or a lowly placed player in the space where there are players like Flipkart and Amazon India already.

Valyoo has raised two rounds of investment until now – a Rs 53 crore round from Unilazer Ventures & IDG Ventures in Feb 2013 and a $4 million round from IDG Ventures in October 2011.

Also read:  #Outlook14: What Indian E-Commerce Companies Plan To Do

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ