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Times Internet To Launch TechRadar India With Future Plc Tie-up

Times of India group’s digital venture Times Internet has inked a strategic partnership with the UK-based media group Future Plc to launch the Indian edition of its technology news and reviews site TechRadar. This deal is part of the company's Times Local Partners (TLP) initiative, through which Times Internet partners global digital companies to build and launch their Indian editions. Previous partnerships include Gawker Media, Business Insider, Ziff Davis and Pursuitist. Times Internet's website suggests that its international investments Fab.com and Skift are also part of this initiative. TechRadar will be a part of TLP's tech vertical which includes properties like Gizmodo, Lifehacker and IGN and Times Internet will be an exclusive partner in India for content development, events, monetization and syndication. The deal period or the terms of the partnership were not disclosed. There is currently no information when and how the company plans to roll out this property. For context, Gizmodo India and Business Insider India were launched on its respective '.in' domain while IGN India was rolled out as a subdomain of the original IGN site. However, like all the previous deals, the company will probably redirect visitors from India to its localized India edition. Future Plc claims that TechRadar is UK’s biggest technology news & reviews site, registering 20 million unique visitors every month. It offers news, opinion and reviews for mobile phones, tablets and other electronic products like cameras, laptops and television among others. TechRadar had launched a localized US edition in April 2012 and rolled out an Australia edition in October 2012. T3 Magazine What's also worth noting here is Network18 group's Infomedia18 had previously launched T3 India,…

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