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Tata Sky Brings Karaoke To DTH With Hungama Tie-Up


Tata Sky has tied-up with Hungama.com to launch a DTH-based Karaoke service, which the company claims is the first in the world. The service showcases music videos along with lyrics and features ‘Sur Meter’ that rates an individual’s singing performance.

The company says that the song library will be refreshed on a monthly basis and that one album will be available to subscribers for free to test out the service. It costs Rs 1,990 for a mic and annual subscription, while an on-going annual subscription will cost Rs 600. It needs to be noted that it works with only Tata Sky+ HD box.

This is an interesting move by the company which has been trying to offer more value added service in the recent past. It had announced its launched everywhere TV in late 2013 that would let its customers watch TV content on their phones while on the move. It also has other interactive services under the ‘Actve‘ branding for music, education, cooking and games among others.

Though karaoke systems are easily available in the market, the same cannot be said about the music. There are several systems that artificially mute the singing, but these systems also end up muting several instruments in a song. Then there are those versions of popular songs that are re-recorded by nameless studios for use in karaokes. However, such recordings are generally of poor quality. That being the case, Tata Sky has made a smart move by tying up with Hungama as it can now get karaoke versions of popular songs without compromising on quality.

It is worth pointing out that Times Internet’s music streaming website Gaana already has a karaoke feature, but Tata Sky might have tied-up with Hungama since it has a bigger catalogue. It’s not clear why Gaana did not bundle in their karaoke service when BoxTV launched dedicated BoxTV apps for Amkette’s Android-based TV streaming media device EvoTV and Woxi Media’s SmartPod.

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Also read: It’s Time The Cable TV & DTH Industry Started Acting Digital

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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