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StarSports.com Inks Vodafone Deal For Vodafone Sports; What Rights Exactly?

In what appears to be the first major telecom operator deal for Star Sports in India, the company has inked a deal with Vodafone to power Vodafone Sports, as service which will provide content related to Cricket, Football, Motorsports, Hockey, Golf, and Tennis, with free videos, news, photo galleries, and a video scorecard. The service appears to be the same as the mobile version of starsports.com, with HD quality streaming across multiple devices, as well as "latest news, trivia, scores and results, instant access to live matches, interactive video scorecards, exclusive insight and analysis, columns, photos and wallpapers across sports", and archival video content. The pricing for the content: - Snack pricing: Rs 10 or Rs 20 for a match, Rs 3 or 5 for a video, Rs 3 for a wallpaper - All you can eat plan: Rs 49, Rs 99 or Rs 150 for a video series. Archived video clips at Rs 30 or Rs 50 - Subscription at Rs 5 per day or Rs 150 per month What Rights Exactly? Mint quotes Vivek Mathur, chief commercial officer, Vodafone India as saying that “Since the content is fully owned by Star, it is not going to have legal ramifications” Since Star is pursuing a case against Idea Cellular, Onmobile Global and Cricbuzz over rights to Cricket scores and ball by ball commentary, in the same way that Multi Screen Media has taken Cricinfo and Cricbuzz to court, we were curious about what exactly Mathur meant by "the content…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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