It looks like mobile messaging company SMSGupShup is shifting its focus to enterprise segment and has launched a new subscription-free application called TeamChat, which looks like a mobile only version of Yammer. When you click on download link from SMSGupShup website you're taken to the TeamChat app on the store instead of its older messaging app, "GupShup". NextBigWhat pointed out the possible change in strategy first. SMSGupshup is in an extremely crowded market with its vanilla messaging client as it competes with WhatsApp (which got acquired by Facebook today), Viber (acquired by Japanese Internet giant Rokuten earlier this week), Line, WeChat, ChatON (Samsung), Hike, Rocketalk, Mig33, Imsy, JaxtrSMS, Pinch (Affle), among others, and maybe even Blackberry’s BBM service. That being the case, this shift to enterprise messaging sounds like a good decision, but this too is a very crowded market with companies such as Yammer, Chatter, MangoApps, SocialText, Igloo and SocialCast to name a few. Funding GupShup has apparently raised over $47 million in the past 5 years, among them, $10 million in 2011 from Tenaya Capital and included existing investors Lloyd George, New Horizons, Charles River Ventures, Helion Ventures and Globespan Capital Partners, and $12 million from Globespan Capital Partners, Charles River Ventures and Helion VP, and $11 million in 2008 from Helion and Charles River Ventures. Change is the only constant Gupshup started as Webaroo, as a company that made online content available offline on memory devices, after which it launched an SMS based group messaging service called SMSGupshup. It was called a…
