Exclusive: Pritesh Patel, previously the Managing Director at Komli Media for India & Middle East has joined Facebook India as its Vertical Head for FMCG, Facebook has confirmed to MediaNama. Patel had been made MD for India and Middle East at Komli around a year ago. Prior to this promotion, Patel was Sr. Director & General Manager at Komli Media. He has previously worked with Yahoo and BCCL. Facebook had told in December that it was looking to expand its sales team, hiring heads for e-commerce, FMCG & Retail business, and Managers for Agency Partnerships and Marketing Communications. Director of Online Operations and Head of Office India at Facebook, Kirthiga Reddy has also re-located to Mumbai to focus on ad agencies and big clients.
MediaNama is still awaiting a response from Komli Media founder Amar Goel regarding Patel’s move. We’ll update in case we hear about who has taken on Patel’s role for India. Komli did announce the launch of a retargeting solution last week, as well as some leadership changes, but none specific to Patel’s role.
Komli CEO Prashant Mehta had quit the company in December, and Patel’s is the second big exit in recent times. Strangely, this comes on the back of what is claimed to be a $30 million fund raising by the company from Peepul Capital and its existing investors.