wordpress blog stats
Connect with us

Hi, what are you looking for?

Nilay Arora To Head WeChat Operations In India

Nilay_arora_wechat

Nilay Arora, who is the VP of Marketing and Business Development at WeChat, will head Tencent’s India operations, after Rahul Razdan left the company to join Mango Games.

Arora has been with Ibibo since 2007 and was part of the team that helped launch WeChat in India. Ibibo was then jointly owned by Naspers and Tencent. Naspers and Tencent decided to go their separate ways in India last year (2013), after Tencent’s option to acquire 50% in Ibibo expired, and Arora moved, along with the Ibibo Games and Mobile division, to Tencent.

Prior to joining WeChat, he has worked with Hindustan Times as Senior Manager – Consumer Marketing, Radio Mirchi as Account Manager and Ballarpur Industries as Assistant Manager.

Tencent’s WeChat doesn’t provide any country-wide breakup, but it had claimed to have crossed 100 million overseas users in August 2013. In India, WeChat recently tied-up with local search engine AskMe to provide location-specific local searches, deals and classifieds through an official account ‘AskMeSearch’ on WeChat. It also launched an in-app mobile gaming section called WeChat Games with an option to buy add-on items though in-app purchases to improve their in-game capabilities.

In India, WeChat competes against WhatsApp, Line, Viber, Skype, Plustxt, Gupshup messenger, Hike among others.

Advertisement. Scroll to continue reading.

*

Here is the full statement from a Wechat spokesperson:

“Rahul Razdan has moved on from 10c India Internet Private Ltd. where he helped launch WeChat in India, to pursue other opportunities. Going forward, Nilay Arora would be at the helm of marketing and business development initiatives for WeChat in India. Nilay has been actively involved in growth and development of WeChat since its launch in India in 2012. He would continue to work towards strengthening WeChat’s innovation charter in the country. We thank Rahul for his contribution towards WeChat’s growth in India and wish him luck for his future endeavours.”

Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ