Online video advertising network Jivox has raised $5.8 million in Series C funding led by existing investor Fortisure Ventures with participation from new investor Shah Capital and existing investors Opus Capital, Helion Advisors and founder Diaz Nesamoney.
With this investment, Jivox has raised a total $31.7 million funding across four rounds until now – a $8.2 million investment from Fortisure Ventures Opus Capital, Helion Advisors and Diaz Nesamoney in November 2011, $4 million from Opus Capital and Helion Venture Partners in June 2010, $10.7 million from Opus Capital and Helion Venture Partners in June 2008 and a $2.7 million seed round from Opus Capital in March 2008.
The company plans to use the investment raised on its flagship product Jivox IQ and to expand its sales and marketing teams. Note that Jivox had hired former DoubleClick Executive Rick Kleczkowski as its Chief Operating Officer last month and had said that he will be responsible for managing and expanding Jivox’s sales and operations teams globally.
Founded in 2007, Jivox currently offers an ad platform called Jivox IQ which allows digital agencies and publishers to create and deliver multi-screen interactive ads. The company claims these ads are data-driven and dynamic in nature, allowing publishers to customize them for each individual user based on their location, time, local weather and whether they have seen the ad before or not.
Besides this, Jivox offers campaign performance tracking, demographic analytics and purchase intent analytics through its proprietary real-time analytics platform BrandGage. It also offers services like managed ad production, custom flash or HTML5 development, custom ad development and formulating creative concepts among others.
Some of its customers include Microsoft Advertising, College Humor, Federated Media, Weiden+Kennedy, Havas, Interactive One, A&E Networks, Sun Times Media, Universal McCann, Demand Media, Razorfish and Videology among others.
In October 2011, online ad network Komli Media had inked a deal with Jivox to become the exclusive licensee of Jivox’s ad platform in the Asia Pacific region and acquire existing publishers and customers of Jivox in India. However, just a month later, Jivox opened up its interactive video platform for licensing, allowing digital content publishers and owners in the Asia Pacific region to make use of Jivox’s video advertising platform to monetize their video content.
The company had also launched an interactive ad insertion solution for mobile video streams in July 2012. This solution lets publishers and advertisers insert interactive video ads into live television streams delivered via mobile devices.