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Infibeam Acquires ODigMa For Digital Marketing Capabilities

E-commerce company Infibeam has inked an agreement to acquire 100% stake in the Bangalore-based digital marketing firm ODigMa. While the company hasn't disclosed any financial details on the acquisition, a The Hindu Business Line report pegs it at $5 million, primarily in stock and cash. We are currently awaiting a confirmation from Infibeam on this. Infibeam COO Sachin Oswal says this acquisition will strengthen their digital marketing capabilities in social media and SEO, SEM among others and allow them to offer digital marketing to its B2B merchants who use the company's digital commerce platform BuildaBazaar and provide marketing solutions to its B2C customers on Infibeam.com. ODigMa CEO Advit Sahdev told Business Line that he and 100 employees will now continue as a separate, subsidiary company of Infibeam. Sahdev will be relocating to Ahmedabad shortly. Going forward, the company plans to offer a comprehensive suite of marketing, technology and analytic solutions to…

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