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Updated: FoodPanda Secures $20M From Phenomen Ventures & Others

foodpanda

Rocket Internet-backed online food ordering service FoodPanda and its affiliated brand HelloFood has received additional $20 million investment from a group of investors including Phenomen Ventures.

The company plans to use this investment to roll out to 40 global markets by the end of Q1 2014. In India where it operates as FoodPanda.in, it plans to use the investment to expand its operations across the country, including tier-2 & tier-3 cities and towns. Update: FoodPanda spokesperson has informed Medianama that it plans to expand next to Chennai and Jaipur, although it didn’t disclose any specific timeline on this.

FoodPanda had previously raised $20 million from Investment AB Kinnevik and Phenomen Ventures in May 2013. HelloFood had also raised $8 million investment from iMENA Holdings in September 2013 to strengthen its presence in the Middle East.

The company launched its Indian operations in June 2012 with 232 restaurants in Delhi after being in stealth mode for a few months. In around 20 months since launch, it seems to have expanded to more than 3,000 restaurants across 14 cities in India. This includes restaurant chains like Pizza Hut, Pizza Corner, Ammi’s Biryani, Zaffran, and Mast Kalandar across cities like Bangalore, Delhi, Noida, Hyderabad, Mumbai, and Pune among others.

In March last year, FoodPanda launched its mobile apps on Android and iOS platform, allowing users to browse through menu and order food from more than 1,300 restaurants in India.

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FoodPanda primarily focuses on emerging markets and is currently operational in 35 countries across five continents. It is operational as FoodPanda in Asia & Europe and as HelloFood in Latin America, Middle East & Africa. It claims to have tie-ups with 22,000 restaurants globally.

Competition

In India, FoodPanda competes with JustEat.in which launched its services in the country by acquiring HungryZone in 2011, TastyKhana.in which received more than $5 million investment from online food ordering marketplace Delivery Hero in June 2013 and Mumbai based Deliverychef.in which offers online food delivery in 11 Indian cities.

There is also TravelKhana which offers online food delivery to railway passengers. Late last year, there were talks of TravelKhana raising investment from Palaash Ventures, Google India managing director Rajan Anandan and others.

Related#Outlook14: What Indian Online Food Listing & Delivery Companies Plan To Do

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