Network18 has launched FirstBiz, a business news portal that it says will be "different", and owes its origins to the FirstPost stable. Just as Tech2 was integrated recently into FirstPost, the business offering BizTech2 is now being integrated into FirstBiz, CEO Durga Raghunath has announced today. This is Network18's second rollout in a week: last Monday, it rolled out News18, a state-specific news website. Raghunath writes that the site is a work in progress, and has been launched with the idea of this being an election year, and the growth in consumption of content on the digital medium. Apps for the iPad and Android smartphones are being launched as well. FirstBiz Segments & Approach FirstPost already had a business section, so this is being carved out as a separate site, with the intent of growing it. So there is already historical content there. What's interesting here is that the integration of BizTech2 into FirstBiz is very different from that of Tech2 into FirstPost: while Tech2 retained its branding, BizTech2 hasn't. This is effectively curtains for Biztech2 (as far as we're concerned). What's interesting here is that FirstBiz is not just targeting only businesses and entrepreneurs, but "all economic agents driven by aspiration, the need for a quick turnaround on news and views is even more vital". The plan, it appears, it to go mass with business news: "If business news consumption is plateauing, it is more because of how business is reported or written about in the digital media. But we at Firstbiz believe there…
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