Update: Want To Disrupt The Music Business In India? Here’s How Earlier today: Online music streaming service Dhingana has shut down. It's website now carries a message for visitors stating that "all good things must come to an end." We've contacted Swapnil Shinde, the Founder of Dhingana, for an update on whether the service is going to continue, and now we have an answer. There's no indication from Dhingana about why it shut down. In December, after reports that Dhingana might shut down, its then CEO Rohit Bhatia had told MediaNama that the company was in the process of restructuring its operations, declining to comment on the possibility of a shut-down. This means that they major music streaming players in the market remain Times Internet backed Gaana, Tiger Global backed Saavn and T-Series' favorite music service / aggregator - Hungama. The Myopia Of India's Music Ecosystem This might end up being a last-man-standing game, and the way I see it, the key problems in this ecosystem are two: exclusivity of licensing, where one player corners the rights to a particular music catalog, and another where there is a lack of standardization of licensing. Exclusivity increases cost of operations, and in an ecosystem that is still nascent and hasn't yet figured out a viable monetization model, the risk of running out of money is always going to be there. Labels and aggregators, which typically take a transactional, show-me-the-money approach to licensing appear to have no interest in helping build an alternate revenue…
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