Aircel has tied-up with Info Edge backed deals service MyDala to launch 'Aircel Joys'. Through this deal, it claims to offer up to 90% discount on various products exclusively for Aircel customers. MyDala claims to have over 100,000 deals spanning 152 cities as of now in categories such as entertainment, lifestyle, shopping, hospitality and personal care among others. It has similar tie-ups with telcos like Vodafone, Idea Cellular and Tata Docomo and in May 2013, Info Edge CFO Ambarish Raghuvanshi had said that these telco partnerships accounted for a significant revenue growth in the company. It had 6 million users on Vodafone alone in April 2013. To use the service, Aircel subscribers will need to dial *121*787# and then browse through the menu to select the deals. However, subscribers will need to buy coupons to purchase these deals: the pay per coupon option which would range from Re 1 to Rs 49; you can pay for two deals by buying the Rs 5 coupon and you get unlimited deals pack for Rs 30/month. Launched in November 2009, Mydala has raised around Rs 28 crore investment from Info Edge and angel investors like Ajay Relan and Jayanta Basu of CX Partners until now. It had raised Rs 18 crore (around $3.7 million) from Info Edge in October 2011, Rs 9 crore ($2 million) from Info Edge in April 2011 and $250,000 angel funding from Ajay Relan and Jayanta Basu in November 2010. Last year, it had stated plans to expand operations to 250 cities, although the service is currently available only…
- Here’s what streaming companies revealed in their compliance reports for Oct 2022 December 2, 2022
- FRT-based Digi Yatra project begins in three Indian airports on opt-in basis December 2, 2022
- Spotify CEO calls Apple “Shameless” For Engaging In Anti-Competitive Practices December 2, 2022
- Madhya Pradesh HC Grants State Government 3 Months to Draft and Clear Online Gambling Law: Report December 2, 2022
- Meta’s Nick Clegg Flags Encryption Concerns, Praises India’s Stance On Cross-Border Data Flow December 2, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...