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MagicBricks Calls Out 99Acres On Its No1 Claim; 99Acres Responds

Following our story on how real estate portal 99Acres is changing with changes the competitive environment, Magicbricks Head Sudhir Pai responded to its competitors claims of being the leader in the online real estate market, trying to, "set record straight", saying that 99 Acres has made claims that "simply aren’t true". Citing Comscore, and MagicBricks has shared data which indicates the following: - Monthly visits: Magicbricks is number 1, 99 Acres is number 2 - Average Daily visitors: Magicbricks is number 1, 99Acres is number 3 - Visits per visitor: Magicbricks is number 1, 99 Acres is number 2 - Total Minutes: 99Acres is number 1, Magicbricks is number 2 - Unique visitors: 99Acres is number 2, Magicbricks is number 3, while Commonfloor leads. [gallery type="slideshow" columns="2" ids="106714,106710,106711,106712,106713"] Points that MagicBricks has made: - Total visits matter more than unique visitors, because it's easier to buy UVs by spending on Search Engine Marketing and getting people to visit one time (even people who aren’t looking for a home). "For the last 6 months, we’ve reduced our SEM/paid traffic. That’s why despite 99Acres and Magicbricks having similar numbers of visitors, Magicbricks gets significantly more visits and leads the category by a comfortable margin." - Repeat visits and engagement with the user matter more, and "true leadership comes not just by getting users to come to the site once". - In the last 6 months, 99Acres has passed Magicbricks in terms of total minutes, but Magicbricks contends that "if we’re doing our job well, it should take people less time to find what they are looking for. "In the last year, we’ve…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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