T-Series has inked a deal with the UK-based YouTube phenomenon, Arjun, a little more than a month after Universal Music signed a deal with the young YouTube sensation Shraddha Sharma. The label will now bring out two albums of Arjun – a Hindi remix album and an R&B/pop album, both of which will be backed by comprehensive online promotions.
Arjun has remixed a number of popular Bollywood tracks such as Tum Hi Ho and Chammak Challo, many of which are already owned by T-series. To date, Arjun’s music videos have clocked a whopping 30 million views on YouTube. His remix of Dhanush’s ‘Why This Kolaveri Di’ garnered 3 million YouTube views in a month and his videos combined have garnered 20 million views.
What makes Arjun’s music popular is the way he brings the eastern and western sounds together and it is this aspect of his music which makes it an instant hit among the Asian audience in the UK, a market T-series caters to.
Like in the case of Shraddha Sharma, it looks like T-Series will help promote Arjun on social media. They will be working on improving his number of subscribers on YouTube, which is currently 90, 607. While going through his website we also noted that he has a video up under a separate Vevo account as well, but we’re not sure what deal existed between the two and its status now that he has signed up with T-Series. He has a strong following on other social networks as well with 240,000 likes on Facebook and 39,000 followers on Twitter.
In the past, Arjun has won ‘Best Urban Act’ at the UK Asian Music Awards 2012, and was nominated for ‘Best Newcomer’ at the Brit Asia Music Awards 2011. He was also one of MTV’s Top 20 unsigned acts for 2012.