wordpress blog stats
Connect with us

Hi, what are you looking for?

XOLO Inks 3 Year Marketing & Content Deal With Liverpool Football Club

Mobile handset manufacturer XOLO has inked a marketing deal with Liverpool Football Club, which will provide the handset manufacturer with content tailored by Liverpool FC on their mobile handsets, exclusive merchandise and a chance to meet Liverpool current and former players, apart from some fans, customers and business partners getting the opportunity to visit Anfield, Liverpool’s stadium, and watch a game. XOLO will also work with the clubs Official Supporters’ Club, delivering exciting Liverpool-themed events and fan tournaments. This follows Liverpool setting up full-time coaching academy in India.


We’ve heard of such marketing and content deals before: Airtel has two deals – a 3 year deal inked with Arsenal Football Club in 2012 for content and promotion in the five African markets of Nigeria, Zambia, Ghana, Uganda and Rwanda, and another inked with Manchester United in 2009, which allows it access to mobile content for users in India, Sri Lanka and Seychelles, among other promotional plans. Airtel has largely used this deal for occasional promotion, and frankly, at least with the deal in India, we’ve hardly seen any promotion from the company leveraging the brand association. For XOLO, this is likely to be a largely promotional initiative as well: they’ll probably do more with marketing than Airtel has done so far, but on the content front, we don’t think anyone is going buy a handset just because it has Liverpool related content on it.

In 2010, Times Internet had also inked a mobile content deal with Everton FC, and, well…

A bigger deal, though, was Venky’s rather unpopular purchase of EPL club Blackburn Rovers. The club has since been relegated from the English Premier League, to the Football League Championship, the second highest division in the English.

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.


Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ