wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Vuclip To Power UC Browser’s Video Section For India

ucbrowser-vuclip

Vuclip will soon be powering UC Web browser’s video channel for India, the company has announced. This deal gives Vuclip them access to UC Web’s user base, something which websites typically pay for. Browsers monetize by selling search engine integration to companies like Google and Bing, and “Speed Dial” buttons, which includes default buttons on the loading page. However, Vuclip hasn’t paid UC Browser for this inventory, and according to Nikhil Naik, Vuclip’s Director, Global Content and Distribution, there is no money changing hands. The challenge for UC Web, according to Naik, was that while the browser, just as Opera and One Browser do, compresses websites for reducing cost and time of access for users. “What we are doing with UC Web is at a product level, where we’re integrating with them to bring our content and video optimization to their browser. Both of us are in the business of enhancing the user experience, and letting people experience videos in a 2G environment.”

Keep in mind that Vuclip’s transcoding and compression technology will not be available to UC Browser; it’s just that users will have access to compressed videos on Vuclip. We found it a little odd that UC Web is giving premium real estate for nothing, but Naik believes that there’s value for both companies. UC Browser is essentially a channel partner for Vuclip, which also distributes its videos via telecom operators and Nokia. Previously, it had a tie-up with UC Web competitor Opera.

Vuclip will monetize these videos through mobile advertising and by upselling premium videos on their website. Naik told MediaNama that Vuclip charges advertisers for sponsorship, discouraging the performance based advertising, but the eCPM rates range from $1-3.

Vuclip aggregates content from over 140 content providers across several genres like movies, music, news, sports, celebrity and devotional among others.

Related: Mobile Browser Dolphin Debuts Localized Version For India

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ