Mobile ad network exchange Vserv.mobi has announced a new ad format called SmartRewards, which allows advertisers to incentivize users by rewarding them for specific actions. The company says the ad format is expected to be available shortly across emerging markets, starting with India. One can currently sign up on Vserv website with requisite details like name, company and email address to get notified when the ad format goes live. Vserv says advertisers can use this format to reward consumers with free mobile top-ups for talktime, SMS and data usage to engage with their ads, download their apps and other actions. It will apparently support various actions like app install, form fill and video view among others and will work across all media formats including banners, HTML5 rich media, full screen billboards, video, survey forms and others. According to the company website, advertisers can choose when and what reward…
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