Mobile ad network exchange Vserv.mobi has announced a new ad format called SmartRewards, which allows advertisers to incentivize users by rewarding them for specific actions. The company says the ad format is expected to be available shortly across emerging markets, starting with India. One can currently sign up on Vserv website with requisite details like name, company and email address to get notified when the ad format goes live. Vserv says advertisers can use this format to reward consumers with free mobile top-ups for talktime, SMS and data usage to engage with their ads, download their apps and other actions. It will apparently support various actions like app install, form fill and video view among others and will work across all media formats including banners, HTML5 rich media, full screen billboards, video, survey forms and others. According to the company website, advertisers can choose when and what reward should be given to the user while displaying an ad. Following this, the SmartRewards platform apparently tracks the user actions in real-time and any user who meets the eligibility criteria set by the advertiser, is awarded with free top-ups and informed by the telco via SMS directly. We are a bit curious on what kind of checks has the company put in place to avoid getting gamed by the users. Also, its currently not clear on how will the ad format treat consumers with postpaid connections or its limited to prepaid customers only. Last November, Vserv had launched its AppWrapper solution for Android as an independent platform called AppWrapper.org. The company had…
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