Mobile ad network Vserv conducted a survey of mobile app developers and found that 84% independent developers it surveyed were struggling with monetising their apps and 82% were facing issues distributing them. Note that the company hasn’t disclosed the number of developers surveyed, nor has it specified the location of these developers, so it’s difficult to ascertain whether the findings are applicable to the app developer ecosystem in India.
Nevertheless, here are the key takeaways from the survey
– App developers start with Android and try their hands with other platforms only after they gain foothold in the industry.
– 90% of app developers have integrated or plan to integrate social media in their apps.
– 72% of app developers who were part of the survey have been in the industry for less than three years. 43% of these developers have been in the business for than a year.
– Most new developers primarily adopt Android.
Platform: 68% apps were cross platform with only a third of app developers building native apps only.
Tools used: Among cross-platform app developers, PhoneGap with 59% is the most preferred tool, followed by Appcelerator with 22% and Corono with 20%.
App development preferences
– App development agencies worked on 39% of the apps. Business and finance were the most outsourced categories to app development services companies.
– Independent developers worked on 58% of the apps and they focus more on the entertainment category, multimedia apps and games.
Revenue generation: Total revenue is directly proportional to the portfolio size. Developers with only one app out made less than $1,000/month on an average, while developers with more than 20 apps out, stood a chance of making more than $50,000/month from 8% of their apps. It also needs to be noted that even for bigger developers, 42% of the apps made less $1,000/month.