Twitter has started rolling out Analytics for Cards to media sites that use its card functionality and to advertisers. Publishers, developers and brands can use Twitter Cards to make Tweets more engaging with pictures, videos, content previews, deep links into their apps, and other rich media experiences. In India, media sites such as @NDTV and @ESPNcricinfo have been using Twitter cards for a while and now they will be able to see how their links performed on the service. Like with Google Analytics, you can set a date range and it'll show you the number of clicks received from Twitter, number of links posted to your site on the service, which client people used to post those updates, number of retweets, most tweeted story, which Twitter user posted links that drove more traffic to your site, how the visitor count and clickthroughs fared over time, which card type fared well, how your card performed against similar cards used worldover, among others. It also provides demographic breakdown in terms of gender, interests and location, apart from which client people used to end up on your website. This has been a tool that's been under development for a while and it was available for only select advertisers and select media houses till now. With this roll out, any website that implements cards feature will be able to understand and improve on how it uses Twitter. To implement card feature for your website, you need to go to this developer page, select the card of…
