wordpress blog stats
Connect with us

Hi, what are you looking for?

Advertisers Offer 20+ Variants Of A Commercial: Rajendra Khare

In Part 1 of our interview with Rajendra Khare, Founder of Spot TV firm Surewaves, we discussed the impact of the TRAI's 12 minute limitation on TV advertising on their business, defining rates for Spot TV, how it differentiates itself from competitors Vubites and Amagi. In Part 2, Khare tells us about working with MSO's, how the payment flow works with advertisers, selection of channels to advertise in, monitoring the effectiveness of a campaign on TV:   Medianama: What does Surewaves do more? Replace house inventory or localise ads? Khare: We re solving a very important problem in the industry and here's how we do it. There's inventory in regional cables that industry did not know how to utilize as there was no credible platform through which accountability could be established. Again the whole ecosystem was fragmented that was making it doubly hard for people to use this inventory. So now we have solved these problems effectively. Now there is quality inventory available which, we are now making it available (in the) market to use in a smart and intelligent fashion. So there is no question of replacing house inventory with ads. The ads are finding a way to reach out to the new audience. The largest advertisers, most advertisers we appeal to, are large in size and have commercials that area available in different languages. So the same advertiser now provides us with 20-25 flavors of the same commercial. We being one platform they provide us with 20+ flavors of the commercial varying…

Please subscribe/login to read the full story.
Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ