She will be replacing Arijit Ray who is now leading the group’s new business initiatives and will be working with the group’s executive chairman Rohit Ohri to plan and implement new business development strategies for the group.
Prior to this appointment, Sabhaney was serving as the President (Bangalore & Chennai) at Ogilvy & Mather and has been with the company for the past 23 years. During her stint at Ogilvy & Mather, she has served various roles starting from account executive to president. She has apparently worked on various accounts such as Unilever’s food and beverage brands, Cadbury, Titan, Madura Garments, ITC Foods, SABMiller, The Hindu and others.
Last May, Dentsu India had acquired 80% stake in the digital advertising agency and consulting firm WebChutney and had mentioned that Webchutney will become a wholly owned subsidiary of Dentsu India by 2017. It had also acquired 51% stake in Mumbai-based Indian advertising agency Taproot India, following which Taproot India had become a part of the Dentsu Network but was operated independently.
In July 2012, Dentsu had acquired London headquartered media buying house, Aegis Group, for approximately GBP 3.16 billion ($4.89 billion approx), as part of a cash deal, following which Aegis Group had become Dentsu’s wholly owned subsidiary.
Earlier this week, advertising conglomerate JWT had also appointed Mohit Hira as CEO of Hungama Digital Services, a web services unit in which it had acquired a majority 51% stake from Hungama Digital Media in 2012.