wordpress blog stats
Connect with us

Hi, what are you looking for?

Rapid Metro Station In Gurgaon Get WiFi From Vodafone; More Please?

(with inputs from Brindaalakshmi K)
vodafone-logo
Telecom service provider, Vodafone has introduced a WiFi zone for its customers at the Belvedere Rapid Metro Station in Gurgaon, as a part of its branding exercise at the Rapid Metro Station in Gurgaon, which has also been named after the company, and has significant branding from the company. Apart from branding the entire station, the company has also set up an all women Vodafone retail store and a free WiFi zone for its customers.

What’s not very clear is whether the WiFi network is available only for Vodafone customers, or for all those passing through. Typically, a user won’t spend much time at a metro station, but having WiFi encourages them to spend more time there. We wonder if Vodafone has a limited offering, though: is connectivity limited for, say, 30 minutes, as with Tata Docomo’s (not-particularly-great) WiFi offering at airports? Vodafone will also have to manage security concerns related to people using public WiFi, and the typical way of doing that is by asking users to connect by authenticating using a code sent to their mobile phones.

Frankly, we wish Vodafone was expanding this service to all metro stations, not just the one named after itself. Data connectivity at Metro stations in Delhi is terrible due to two reasons: at crowded metro stations like Rajiv Chowk, the networks are typically jammed because of the thousands of people present at any given time. At some stations, like the one at Chawri Bazaar, the station is so deep underground that mobile networks don’t work. Data connectivity at metro stations will make waiting for trains easier.

India doesn’t have a great track record with public WiFi. Announcements have been made often, but there is little in terms of delivery. Last year, Tata DOCOMO had an exclusive agreement with GMR Airports to offer Wi-Fi services at the Indira Gandhi International Airport in New Delhi, Tikona had planned to launch a Wi-Fi network at the Maharana Pratap Inter-State bus terminus (ISBT) in partnership with the Delhi Transport Corporation.

Last week, Bangalore became the first city to have free WiFi hotspots called Namma WiFi, on M G Road, Brigade Road and four other locations in Bangalore including Traffic and Transmit Management Centres (TTMCs) at Shanthinagar, Yeshwanthpur, Koramangala and CMH Road in Indiranagar. Earlier this month, Telecom operator, Videocon Telecom had partnered with Chinese telecom equipment vendor Huwaei to launch Wi-Fi hotspots in Punjab circle. In March 2013, Idea Cellular had soft launched its WiFi service in 5 select cities – Ahmedabad, Cochin, Pune, Hyderabad, and Vishakhapatnam. At the time of the launch, the company had launched both, prepay and postpaid plans, and claimed to provide up to 2MBPS of broadband speed. We’re not sure of what happened to some of these initiatives.

On a panel discussion last year, Anupam Vasudev, CMO at Aircel had told me that public WiFi doesn’t really work because customers want that WiFi to be free, and are typically unwilling to pay for it.

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ