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#Outlook14 – What Indian Online Health Companies Plan To Do

As a part of our #Outlook14 series, we asked heads of  online health companies – mDhil, eHealth Access and HealthKart about their focus areas for 2014, and the challenges that the online health ecosystem needs to address. We're still accepting answers till the 15th of January, so in case you're in this sector and wish to share an update with us, please do mail brindaa at medianama dot com. MediaNama: Which according to you were the top developments and roadblocks with respect to the online health segment in 2013? Why? Nandu Madhava, mDhil - Increased investment activity in the health sector, primarily in the form of large private equity deals in hospitals and health services. -As a corollary, many hospitals and health providers wrestle with acquiring new high-value patients & customers and in this regard we are seeing increased online marketing activity from major hospitals, OTC drug companies, and health-focused consumer brands. Jayadeep Reddy, eHealth Access - 2013 has been a a great year in terms of internet and online penetration in India and users perception towards online health has completely changed and it expected to grow rapidly. Prashant Tandon, HealthKart.com - Increasing reach of mobile internet in ecommerce. This is expected to make both ecommerce and online health, 'mobile first' in 2014. - Amongst the top challenges that were faced were the effects of dollar prices on almost all the imported products, the state of payment gateways on mobile etc. ***** MediaNama: What has changed from 2012 to 2013?…

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