As a part of our #Outlook14 series, we asked heads of mobile advertising companies – Komli, Nimbuzz, Vserv.mobi and Opera about their focus areas for 2014, and the challenges that the mobile advertising ecosystem needs to address. MediaNama: Which according to you were the top developments with respect to the mobile advertising segment in 2013? How do you think the segment has evolved from 2012 to 2013? Ashwin Puri, VP Mobile, Komli - Increase in inventory from smartphones as a % of the overall inventory and Android continued to dominate this growth - Advertising spends from VAS companies reduced in India due to telco regulatory changes - Increased interest from Indian advertisers in rich media campaigns, hyper local - Top Indian advertisers (specifically travel, ecommerce) came out with their own mobile applications for smart phones and started spending money to distribute these…
- PrivacyNama 2022 Workshop: Privacy Preserving Advertising; October 11 October 7, 2022
- IRDAI Approves ‘Amazon-like’ Intermediary For Selling Insurance Products: Benefits and Concerns October 7, 2022
- Will Google offer its free VPN service on Pixel phones in India? October 7, 2022
- Tesla CEO Elon Musk will buy Twitter for $44 billion after all October 6, 2022
- Jio and Airtel showcase their surveillance systems at the India Mobile Congress 2022 October 6, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...