Update: This is interesting. In a blog post, Potharaju says that the future of mobile consumption is going to be driven by personalization. The says that Mobstac’s platform leverages social signals to create differentiated experiences on mobile, and this will “drive significant new mobile revenue for both content and commerce consumer brands.”
Earlier: Mobile publishing company MobStac has raised $2 million in Series B funding from Accel Partners and Cisco, reports TechCrunch. Of this, Cisco has invested $1 million in the startup while the rest is from Accel Partners.
The company had earlier raised undisclosed amount of funding from Accel Partners and Mumbai Angels in November 2011, although the report mentions that MobStac had raised $400,000 in that round and has secured a total investment of $3.1 million until now.
MobStac plans to use the investment raised to expand its existing cloud platform to build mobile websites for consumer brands which intend to retail products on mobile phones. As part of this plan, MobStac co-founder and CEO Sharat Potharaju will relocate to New York next month, which makes sense, since New York is known to be quite design and media-centric.
Founded in 2009, Bangalore-based MobStac allows businesses to convert their desktop sites into mobile optimized and responsive websites. It offers HTML5 ready mobile websites and touch site for tablets apart from providing integration with all major mobile ad networks and analytic tools. It currently offers solutions for businesses, publishers & e-commerce sites and allows companies to control all their mobile apps and websites through an unified dashboard.
MobStac offers this service through two different plans – a free plan for websites with 1,000 monthly active users and a paid plan for websites with 10,000 monthly active users, starting at $499 per month. There is also a custom plan for businesses and enterprises which supports unlimited monthly active users and provides custom mobile apps along with professional design and development services. Some of its clientele include The Hindu, ZigWheels, Outlook India, Deccan Herald, India TV, allAfrica and others.
It had partnered with Vdopia’s VDOAd network to enable its clients monetize their mobile websites and apps and had partnered with PubMatic to offer its services through PubLink, PubMatic’s enterprise app marketplace for premium publishers. MobStac was also part of Google’s ‘Lets Talk Mo‘ initiative which let businesses create a mobile site for free or test the user friendliness of their existing mobile site.