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Mobango In 2013: Android Contributes 37% Of 95M Game Downloads & 80% Of New Games

Mauj Mobile (People Group) owned mobile app store and content marketplace Mobango claims to have registered more than 45 million game downloads in India in 2013, up 80% from 25 million downloads in 2012. Overall, the app store claims to have registered 95 million game downloads for 2013, up from 80 million in 2012. Including apps and videos, Mobango claims to have registered 270 million downloads on an annual basis, with India being its single largest market. The company says games has been its fastest growing segment on mobile in India, in comparison to apps and videos. However, it hasn't disclosed any split for app and video downloads for the year. Mobango's Key Metrics for 2013 - Contribution of Android games to total downloads: Contribution of overall game downloads has increased significantly to 37% of total downloads in 2013, up from 28% in 2012. This was driven by a significant increase in Android game downloads which grew by 56% in 2013. The company attributes this increase to users shifting from feature phones to Android smartphones. On the other hand, the company says that Java downloads made up for a majority 65% of all downloads, primarily due to a large penetration of existing Java handsets. However with Android shipments growing in 2014, Mobango notes this ratio is expected to decline extremely during the year. It believes that Android games will contribute towards 50%-55% of total game downloads for the app store in 2014. - Developer additions: Mobango claims to have added about 1,500- 2,000 gaming…

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