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IPL Won’t Be On YouTube In 2014; STARSports Makes A Play

Update: Times Internet says that they found more financial and strategic benefit in partnering with STAR. The statement: "This year, we saw more financial and strategic benefit in co-distributing with Star, rather than with YouTube. That being said, we've had a great relationship with YouTube, and continue to work with YouTube on a number of fronts." Earlier today: The Indian Premier League (IPL) will not be streamed online on YouTube this year: Times Internet has tied up with STAR India for digital distribution this time. STAR will provide streaming and video on demand content on StarSports.com, the Star Sports app, and on mobile operator services powered by Star Sports. Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player. Both companies will market the services, but what's interesting here is that Star India will be solely responsible for advertising sales. Times Internet claims that last year, IPL witnessed a 56% growth in unique visitors online , with over 200 million video views on BoxTV and YouTube. However, as per data released by the company last year, IPL had recorded "a 52% growth viewership over 2012 (75.2M vs 49.3M last year), and the combined viewership of users watching highlights and clips had increased by 480% growth in watch hours over 2012. STAR's Big Bet On Sports & Claims Of Ownership of Scores. For STAR, this is an opportunity to attract potential viewers and advertisers to its StarSports.com property, which it…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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